Fleet management for equipment rental and hire companies

Know where every piece of plant is on hire, how it's being used, and when it's available for the next job.

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600+
equipment hire firms trust RAM
20+ years
experience supporting rental operations
98%
customer retention
$531
average monthly savings per vehicle
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The challenge of running equipment hire operations

Equipment rental companies manage assets spread across dozens of customer sites. Without fleet management visibility, knowing what's on hire, what's available, and when equipment is being used becomes impossible.

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Finding equipment across hire sites

You need tools for an urgent job but can't remember which customer has it.

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Equipment idle while on hire

Plant sitting unused at customer sites when it could be earning revenue elsewhere.

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Long gaps between hire jobs

Equipment sits in your yard for days waiting for the next customer.

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Customers keeping equipment too long

Plant stays past the hire end date but you don't know until collection day.

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Servicing scheduling difficulties

You can't book maintenance because you don't know when equipment will be back

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Plant stolen from customer sites

High-value equipment goes missing and you have no way to find it.

Fleet management for equipment rental businesses

Equipment rental and hire companies need to track plant across customer sites, maximise utilisation, and reduce off-hire periods. RAM's solutions help you run hire operations profitably.

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Plant and equipment tracking for hire

Track plant and equipment across customer hire sites to improve utilisation and reduce time between jobs.

What you get:

  • Real-time locations showing which customer site each piece of plant is at
  • Geofence alerts when equipment leaves customer sites unexpectedly or is moved without authorisation
  • Movement history showing when plant has been stationary versus moving during hire periods
  • Journey history proving when equipment was delivered to and collected from hire sites
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Dash cams for equipment hire transport

Drivers transport high-value plant to customer sites daily, often navigating tight access routes. Dash cams protect your rental fleet.

What this provides:

  • Resolve disputes when customers claim your driver damaged their property during equipment delivery
  • Monitor driving behaviour when transporting expensive plant worth thousands of pounds
  • Record evidence when incidents happen on narrow access roads leading to hire customer sites
  • Review footage from difficult deliveries to plan safer access routes for future jobs
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Job management software for equipment rental

Manage hire bookings, track which customer has what equipment, and handle collections efficiently.

What you can do:

  • Schedule equipment deliveries and collections with customer details and hire periods
  • Track which plant is on hire, available, or due for servicing across your operation
  • Capture photos of equipment condition before and after hire for damage disputes
  • Record hire start and end times to ensure accurate billing for rental periods

Benefits for equipment rental companies

Track equipment movement on hire

See when plant is stationary versus moving during hire periods, showing you how equipment is being used.

Reduce time between hire jobs

Know when equipment comes back so you can book the next hire immediately instead of plant sitting idle.

Find plant across customer sites

Check which customer site has your equipment when you need it for another urgent hire job.

Charge for overdue equipment

Get alerts when plant hasn't been collected at the hire end date so you can bill for extra days.

Schedule servicing efficiently

See when equipment is back from hire to book maintenance at the right time without delays.

Recover stolen plant quickly

Location data helps police find high-value equipment taken from customer sites fast.

Why equipment rental companies choose RAM?

Rugged trackers built for harsh use

Waterproof and tamperproof tracking devices built to withstand the conditions plant equipment faces.
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Twenty years of experience

Two decades helping rental and hire companies track assets and reduce off-hire periods.
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Long battery life for idle equipment

Track plant that sits unused on customer sites for weeks without needing to retrieve for charging.
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Track plant and vehicles together

Monitor hire equipment and delivery vehicles from a single platform without switching between systems.
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Easy depot yard management

Set up geofences around your depot and storage areas to monitor when equipment moves in and out.
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98% customer retention rate

Equipment rental companies who choose RAM stay with RAM, reflecting proven reliability for hire operations.
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RAM isn't just another tracking provider. We're a trusted fleet management specialist with proven expertise serving 23,000+ businesses.

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Common questions from equipment rental companies

How do I find which customer has my equipment?

Check the live map to see where each piece of tracked plant is right now. It shows the customer site address and how long equipment has been there.

Will I know if equipment isn't collected on time?

Yes. Set up alerts for hire end dates. If equipment is still at the customer site past that date, you'll get notified so you can contact them about additional charges.

Can I track my delivery drivers in real time?

Yes. Fleet tracking shows where drivers are, helping you give customers accurate delivery times when they call asking when equipment will arrive.

A customer claims my driver damaged their property. What can I do?

Check dash cam footage to see what happened. This provides evidence to resolve the dispute.

How do I know what equipment is available for servicing?

Check plant locations to see what's still on hire versus what's at your depot. This shows which equipment is available right now.

Can I prove delivery times for hire billing?

Journey history shows exactly when your vehicle arrived at the customer address, providing proof of delivery timing.

Track plant and reduce off-hire periods

Join 600+ equipment rental companies using RAM for fleet management to track plant across hire sites and reduce off-hire periods.